TC3= Tompkins Cortland Community College. It’s a mouthful, so we’ll stick with TC3.
The commission for this job came about because TC3 were looking for a new direction for their ad campaign. They were looking for something different from the usual college stuff of ’subject stood against a white background holding a book’ and wanted pics of real students and graduates maybe done a little differently, with a bit more ‘edge’ and something maybe more appealing to the youth market. The first shoot was in downtown Ithaca, at a place called The Bandwagon, which is a microbrewery and restaurant in a location in a hollowed out mountain surrounded by a lake of lava. They make some pretty interesting beer too like chocolate and peanut butter stout and 8% IPAs and other fun things. I got to sample them too. Fringe benefits right there.
So, first things first: have a look around. They wanted to show off the skills the subjects had learned whilst they were at TC3, which I think were biochemistry and business management style qualifications, which if you’re running a brewery are pretty handy things to know. They brew all the beer on location, so I figured it would be cool to have the brewing stuff in the frame somewhere. The brewing room is a small space, 7 ft ceilings, and not much ground space (it’s taken up by the equipment) to position lights or people.

That’s what it looks like! I wasn’t so sure about the light in the ceiling but I sort of like the look it gives, somewhat industrial. Oh, I advised the guys not to wear black or white… which got reinterpreted by one of the guys as “don’t wear stripes” which is also a good suggestion. I say black or white because white just reflects and black just absorbs and not much detail shows up in print in shots of these two colors.
This shot was lit with a big ass octabox to the right, a light from the left and my secret weapon during this shoot – a light hidden behind the table/rack/desk/contraption with the barrels on it pointed at the wall behind Mike. This light was gridded with a 20 degree grid to narrow the beam into a small circle. The reasons for the back light were numerous, but mainly, it’s a kickass bare brick wall in this old basement and it’s a nice, complimentary/contrasting texture to the smoothness of his shirt and the metal. Also, the light adds depth and creates a planar distinction between foreground and background. It’s all about the planar distinction, which is a phrase I just coined and will be using mucho in the future. I think it’s one of those words or phrases you can fit into a sentence and people will smile and nod then say “yes… I agree”, like saying the word cromulent .
I shot this at f/10 at 35mm with a 24-70 2.8. I wanted sufficient depth of field to pick up all the details of the scene. Since I was shooting at ISO 200 I had the main light at something like 3/4 power… but that might be a lie.
I asked Mike to “look inquisitive” for this one. This is 10/10 inquisitiveness right here.
Figuring that this is kind of like the laboratory of beer for these guys, I wanted to represent the brewing process and the checking/analyzing of the products and get a bit of a sciencey vibe going on. I asked Mike to hold it up like he was checking it out for impurities. This isn’t a composite by the way, just badass lighting and planar distinction in the highest order. Again, main light was an octabox to the left, there was a rim/fill light to the right (the light that was lighting the background in the previous pic) and the first few shots looked a bit well… lame. So, thing is, people’s eyes are drawn to the brightest point of an image, be whatever it is. This is why backgrounds are sometimes distracting because there’s usually something bright pulling your eye away from what you’re meant to be looking at. I figured that hey, people are meant to be looking at Mike, and the beer, sooooo what do we do?
I put a light in the back, way in the back, right next to the door thus creating a fire hazard. This light was bare – no reflector or anything else to spread the light as much as I could. I pointed it straight up at the ceiling, went back to my position in front of Mike and had him position the glass until it was right in front of the brightest point on the ceiling so it looks like the beer has a corona (see what I did there?) around it. I had to photoshop the beer itself to remove reflections of the lights and add some of the colour back into it but honestly, the back light made all the difference. It pulls your eye, but it’s subtle , it’s not like “hey look, this is lit! There’s a light down there!” and it looks a lot more complicated than it really is… but I do pride myself on my McGuyver ability on photo shoots – more on that later.
You might also notice a brightening in the background behind Mike’s head – this was done in PS with a masked out curves layer. Nothing fancy. I’m rather proud of how this shot came out actually.

Say hello to Al, the remaining 50% of the Bandwagon brains… or looks… or brawn… something. He’s a badass anyway, and wore black, but not stripes. This shot was basic as they come. Big octabox held by my beautiful assistant-for-the-day at a slightly overhead angle. The light in the background was left from Mike’s shot above. We’re getting chronological here. Shot with an 85mm lens… nothing particularly fancy going on, just a solid shot of a guy stood around looking pretty dashing. Mike commented, saying it looked like a catalog shot. I’m not sure if that was a compliment but I took it as such.

This shot is all about the details. This is the Bandwagon, with seats loving upholstered by Mike and his lady (www.oneswellgal.com) in a great rich deep red. The main light here was via an octabox to the left which covered Al, the sofa and a bit of the wall further into the frame. basically, this shot is 3 segments that need to be taken care of individually. You can break this shot down into the front, middle and back, or Al, coats, and girl. The lighting on Al, we’ve covered.
For the middle of the frame I wanted something to light the wall between the front and back to give some depth and stitch everything in the frame together so the eye has a logical path to follow through the pic. I did this by asking for a roll of tin foil, putting a light behind the bar pointed at the wall with a reflector over it and fashioning a snoot from the tin foil. Tin foil works awesome because you can crimp it for a smaller beam with less spread or open it up to cover a wider area – you can also poke holes in it too which is cool for adding texture to back lighting. So, I had to play around getting the beam spread right so it lit up the wall but didn’t light up the bar (which is copper and super super reflective), then lowering the power to light the wall and coats but not overpower the main light on Al, I think it was at something like 1/4 power.
Lastly, we have the girl at the end eating cake. I wanted this part of the frame lit kinda brightly to make it look inviting and also to make it look like the Bandwagon was in full swing (it was closed during the shoot). I hid a light in an umbrella the best I could behind the door and angled it down at the table, set the power to around 1/2 and fired a test shot. Looking good! Neither front or back is distracting and each sits well in their own part of the frame. There was a bit of thinking involved with this shot, and I ended up lighting it by simplifying the shot into the 3 segments, lighting each one independently, then all together. Bam. Job done. You might see these shots around NY on buses and billboards, depending on what the lovely people at TC3 decide to choose.
About 2 weeks after this shoot we did the second part of the campaign – shots of students studying things. This was a fun day involving a lot of running around, a lot of changes of surrounding/location, and a lot of thinking on your feet as we’d have maybe 20 minutes in a location with someone who’d been waiting for a while so I would come in, say howdy, then think about how to do something cool in the space we had. First up, we’re in the middle of a cafe in a very busy college, lots of people are around the place drinking coffee and looking at us. The subject here is a screenwriter with a frankly awesome beard.

It’s nothing fancy. It doesn’t need to be. It needs to have space for copy however and show sufficient activity in the background so people get the idea that this guy is studying, absorbed in his work and comfortable in the luscious surroundings of TC3, which is a bustling, happening place. That wasn’t the brief by the way.
Just one light here folks – big octabox to the right. I had an interesting discussion with the subject here about movies. I’m pretty interested in the craft and science of writing a script. If you’ve tried it, it’s seriously hard to keep it interesting for 100 pages… like keeping a blog entry interesting for more than 200 words. Anyway, it’s a basic shot… nothing particularly edgy or dramatic about it, but it works.

A special mention goes out to this guy. He’s awesome. In the kitchen, I shot 3 people who were aspiring restaurant management/chef people. After I was done with the first subject I asked if this guy could come and take his turn. He walks up, stands like a pro, smiles and nails it. What a guy. There was some McGuyver action going on in this photo. The main light was an octabox held overhead. There was also a light in the background to light the back, hence the cool shadows thrown on the tile. The McGuyvering came from a flat cookie sheet that I had a passer-by hold at about waist height angled perfectly horizontally. The theory was that the light from the octabox above would reflect on the silver cookie dish and provide some fill light back on the subject, alleviating the shadows beneath the chin and eyes. And hey, it worked!
TC3 has a badass softball team – they’re something like champions of the universe for 600 years running or something equally dramatic. The girls were great. For this shot, I wanted a space for the college to write some copy if need be, hence the space to the right of the frame.
No copy space in this one.
This was lit pretty much the same as lit the GPW shots from yesteryear – big soft light as the main, small hard light to provide some separation. In this shoot we had help from the sun… we did this at around 3 pm so the sun was pretty high and pretty strong since it was the end of winter, and the winter sun is well… high and strong at around 3pm. The main light was at full power to overcome the sun and I think this turned out well, definitely different from what the other colleges in the area are putting out as their ad material and something a bit more vivid, a bit bolder, a little less ’safe’ and down a different path which is what this shoot was meant to be from the start.
Jeez, 2007 words.
As per usual, all shots with a 5d2, lit on location with a Vagabond thing and some Alien Bees lights. I knew I’d be shooting in a mixed bag of locations and wouldn’t be doing any long-range or sports photography so I just packed a 24-70, 50mm and an 85mm in the bag which covers most eventualities. The softball shots were shot at 85mm actually. I like the compression it gives and I wanted the cage to be pretty prominent in the photos. If i’d shot wider the cage would have seemed really small and far away and not big or close like it is here. It’s all about perspective.
Actually, the whole focal length thing is something I’ve begun to appreciate ever since reading Ansel Adam’s book (I don’t remember which one) a few years ago and I saw he took a lot of his landscape shots at like 300mm or longer. This confused me, I figured landscapes had to be shot wide because hey, it’s a landscape. So I tried it for myself and started shooting landscapes at 200mm and then shooting wide with a 17mm or something and seeing the differences between them. This is rudimentary and I urge you to practice shooting landscapes with a long lens – it really gives you an extra dimension to work with when you’re thinking about a shot as you can choose how prominent the background is.
I’m going off topic here, but here are shots of the same thing, at different focal lengths to show what I’m talking about:

17mm

Same waterfall - 50mm
The falls look a lot closer in the 50mm shot, making them look a lot bigger. Like I said, this is a fundamental thing in photography and something you need to consider on shoots. Before I was doing it instinctively, now I know why shots looked weird, or looked great in the past.
Cool eh?
And that’s me done.
Next time, I’m gonna talk about architecture stuff as I have a shoot tomorrow at the State Theater taking pics of their interior after the renovations they just finished. Should be interesting.
And remember: planar distinction is where it’s at.
Oh, to submit comments you have to log in – I was getting too many offers for dick pills (one offer is too many) spamming up my stuff so I had to make it harder for real people to comment. If you want to ask me anything about what you read/looked at here send me something to info@tezmphoto.com.
Much love to you,
tez