Editorial Shoot – Comet Skateboards for Concrete Wave magazine
Comet Skateboards. You can probably tell by their name what they’re all about: skateboards, and comets.
Specializing in longboards, Comet operate out of a small facility in the backwoods of Enfield, NY that handles all their production and distribution. When I say it’s a “hands-on” process, I mean it: Everything is meticulously checked, rechecked and crafted to exemplary standards by a small team of dedicated people, mostly skaters themselves.
When I turned up for the shoot creation was in full swing- CNC machines routing, spray booths spraying, packages being packaged – with a stack of boxes ready to be shipped to South Korea, Singapore, Malaysia, less exotic places on the domestic West Coast and across the border to Canada.
At the helm of the operation is Jason Salfi, a long time advocate of longboarding and a flag-waving emissary of the sport and an individual who, as I gather, is widely known and respected in the scene the world over whose reputation is second only to his humility.
An unassuming individual, softly-spoken, yet with an intense gaze, Jason has developed and expanded Comet into the pioneering company it is today. A far cry from its humble beginnings.
This shoot was to provide the art for a spread on Comet that is to be featured in Concrete Wave magazine, which if you’re unfamiliar with, they are the leading publication involved with the longboarding scene and they have a reputation of high-quality artwork and a slick visual appeal. When I spoke to Mike Brooke, the man behind the magazine, he explained to me his wish to make Concrete Wave the “National Geographic of longboarding” and for all intents and purposes, the flagship of the sport and scene.
The article is to do with manufacturing in the USA and highlighting some of the local firms operating out of places you wouldn’t associate with the longboarding/skateboarding scene- such as Enfield, NY which is perhaps better known for its fields and vast spaces rather than for its baggy jeans and half-pipes. So, I got the call to make Jason and the Comet army look like badasses and also to get some shots of the manufacturing process in action.
So that’s what I did. I spent about 4 hours with the guys in the Comet plant doing some posed stuff for the group shots and then candid shots of the staff working.
For the group shots I was working a pretty big area, and therefore a big space to fill, so I needed a big spread of light to stop it from making it look like the people were spotlit. When I need to fill a big space, or to cover a big group I’ll use the octabox. You can also use a softbox if you have one, or a parabolic umbrella if you have one of those (and the space). It’s kind of an unwritten rule that the key light should be big enough to cover the subject(s) and this is true in any context – a watch, a model or in this case, a group of 4 guys looking cool.
But there was a little problem (or opportunity) with just the one light – it left the back of the frame completely black as it was only lit by a couple of small residential bulbs. Sure, I could have shot at a shutter speed of around 2 seconds to raise the ambient, but with moving people, shooting freehand and the different color temperatures in the scene this wouldn’t have been a very good course of action.
So, just like I discussed in the TC3 Bandwagon shoot some weeks ago, I broke down the scene into its component parts which are usually foreground/subject, middleground and background, or in this particular instance it was the team, the second room, and then the workshop at the back.
Of course, the easiest way would just be to change the shooting angle so that the frame only contained the team and then I wouldn’t have to worry about the background or anything else and I’d be all set… but that’s lazy and there’s a commitment to the client to do the best I can to make the shot look right. Plus, I wanted to tell the story in the frame, which you can’t really see in the small pic here but from this vantage point you can see the raw wood on the right, the spray booth in the background, the workshop where the decks are cut and shaped and in the foreground to the left are the boxes of finished product ready to be shipped. It’s a little detail but an important one and everything here adds to the shot as it all has something to do with the tale of Comet.
When I do shoots at someone’s place of work, or at a spot meaningful to them, I ask them not to move anything or “tidy anything up” because to me, I think it removes some of the inherent personality in a scene. Like when I shot Alex Nauman (a musician) at his studio, he kindly mentioned that he didn’t have the time to tidy up the stuff from the background (guitar cables, a stool and some pieces of note paper with lyrics/notes on them) and I’m glad he didn’t. All the things people have around their space are representations of who they are and every piece of it adds to the story. To remove it is to remove the person. Maybe not quite as drastic but it’s tantamount to the same thing.
What was I talking about? Ahhh… lighting.
So… the octabox was at camera right, nestled on a stack of wood to be processed into decks. There’s a bare light in the middle ground that’s bringing up the back and a light further back from that pointed almost at the camera to shed more light on the background. Without these two lights anything beyond the guys was just pitch black.
It’s another unwritten rule that I learned from wedding photography that if someone speaks, they need a photo. The article was written by Jason, and he’s quite an important part of the story so, he needs a photo. We already did the badass photo of the team with a lot of lighting, and some processing to make it look gritty. For the shots of Jason I wanted something quieter, lighter, yet still good enough and functional enough to be in a magazine. This is basically the office- it’s a desk in a little alcove off the shop floor- and for the lighting I needed help from a Voice Activated Light Stand named Ira. It’s a simple setup you’ve seen a million times- one big soft light overhead. That was it. I think I asked Jason to tilt his head back a little bit so there wouldn’t be big evil shadows under his eyes but that’s pretty much it. You don’t need to do everything with a 6 light setup and a fog machine and when it comes to lighting- if it works, it works.
And a similar shot, but a different orientation:
The ‘wheel’ shot was for some levity in what is essentially a piece on industrial manufacturing, albeit for an uncommon purpose and provides some color and some candor. Skateboarding is an industry that can never be accused of taking itself too seriously and I figured this would be a cool shot to provide a great splash of color and also get a headshot that is relevant to the story and to Comet.
And another one. Straight up headshot yo.
This is a shot I’ve been wanting to get for a long time and finding somewhere with the space and facility to make it happen was a nice bonus. Like I was saying before about the stuff around a scene being relevant- it’s the same here except whereas before the stuff was pretty small/hidden in this shot I wanted the stuff to be an equal part in the subject matter of the shot. I set up the lights, climbed a ladder, asked Jason to stand there and look up at me. Upon first glance the lighting isn’t super-obvious, which is how I like it, but when you inspect it you can see what’s going on – there’s a light in the back under the egress at the back, there’s a light at camera right to provide fill in that area (and for Jason) and the key light is at camera left. Easy. Then it’s just a matter of dialing in the camera settings.
This is Lorren, Comet’s production manager and a very very good woodworker in his own right (google LL Hammond). This is kind of like a shot you’d see in Wired Magazine. Just a big soft light doing all the work and the light in the back was kept in because essentially it looks cool giving the scene an industrious style that wasn’t there when it was removed. I’m a big fan of the lines in these 2 shots, how Lorren’s (awesome) posture mirrors the lines of the cabinet and how the colors complement each other. Tis nice.
Next up, we have Ira, who is an amazing lighting assistant and also a black-belt CNC guy. For this series of shots I hid a light as far back as the space would allow and it ended up behind the CNC machine itself, so I raised it to about 8 ft and pointed it slightly down. It’s far to allow for a decent spread (so I don’t have to move it very often) and more importantly, to keep it and the cable out of the way of the shop floor. Ira was gracious enough to stand still for a few seconds while I got a full body shot to go alongside the shots of the manufacturing being carried out.
So, as you’ve noticed, a lot of these shots use a similar (if not identical) setup, but like I mentioned before: if it works, it works and I was mindful that this story is as much about the manufacturing process as it is about the people doing the processing.
There are shots I didn’t want to (or need to) pose or complicate because at the end of the day, these guys are at work and this factory is in full swing so the quicker I get done, the less time I’m in the way, this is why the lighting setups are predominantly simple and easily mobile. The exceptions being when either everyone was involved, or everyone was on lunch
I got word that the magazine is out mid-June something and I’ll post a pic of it here when I see it but in the meantime, I hope this was of use to some of you and thanks to the Comet guys for being cool.
As always, any questions, comments, etc send me an email at info@tezmphoto.com.
Cheers!

















































































































































